Media relations
As civil rights activist Malcolm X once said, “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power, because they control the minds of the masses.”
That’s why the days of responding to the media with “no comment” are long gone. The paradigm has shifted. The essence of communications is about building relationships and delivering the right messages to the right people at the right time. In a recent poll 65of American’s said they believed that when a company spokesperson declined to comment, it meant the company was guilty of wrongdoing and increased suspicion of misconduct.
This is perhaps most important when we want to create a dialogue and build long- term equity with media.
Our media communications programs are designed to amplify and augment your marketing activities and support your business growth, while protecting your reputation.
The media, and the third party credibility that they provide, are an influential conduit to reaching and influencing the people that will advance your cause.
Echo Communications achieves traction by giving specific media outlets and journalists what they need, when they need it to generate favorable coverage. Whether your goal is to inform, market or motivate, we can help you get there.
By leveraging our extensive network of media and industry analyst contacts, clients can raise the profile of their leaders, earn the loyalty of employees, the respect of customers and bring clarity to the issues that matter most to them.
The benefits of having a coordinated media relations program are faster response times, turn-key facts and messaging, identified, trained and accessible spokespeople, management approval and people that are prepared to act, not react. With the sheer speed, reach and impact of social media this has become more important than ever.
By taking our proactive approach to media relations, companies earn credibility and coverage during good times, and build up resiliency to protect their brand and corporate reputations when the tides do change.
Let the power of PR create big-time credibility without spending big.
We offer the following services:
- Plan and launch influential media relations programs
- Leverage social media influencers to build a dialogue and share your message authentically
- Research, develop and pitch targeted media lists
- Manage press conferences
- Research editorial calendars to source proactive opportunities
- Conduct monthly, quarterly or annual media monitoring and analysis, based on frequency, reach, presence of key messages, positioning of spokespeople, tonality, prominence and overall impact
- Develop a web-blog strategy to understand and respond to what is being said about you on the net by consumers or activist groups
- Conduct quarterly or annual competitive intelligence to compare coverage and measure industry share of voice
- Benchmark results to understand where you are, where you need to be and what it takes to get there
