Methodology

Navigating your business

Before Echo Communications conducts any work on a new project, we provide a free consultation to meet and discuss the communications challenges you are currently facing. We make it a priority to meet with you and understand your needs, your business and your expectations.

We will come to your office with a list of questions and we will listen carefully to gain a better sense of your brand, corporate culture and how we can help your organization to achieve your broader business development goals and strategies.

Based on the initial meeting and subsequent market analysis, we will conduct and develop a proposal that will clearly outline the scope of the work you’d like us to perform within the prescribed budget and measurable objectives.

Once we have a mutual commitment on the program, Echo Communications will collaborate with your management team, facilitate brainstorming sessions, complete a stakeholder matrix, conduct a S.W.O.T. analysis and a 360-degree communications audit.

We complete a full diagnostic that looks beyond just the symptoms to determine root causes, and then develop a viable communicable plan to address them.

Of course even a great strategy is of little value if you don’t have the right tools, best practices and methodology to execute accurately.

By utilizing the IMPACTTM system as an analytical compass and a roadmap, we can define where you are, lock in your directional coordinates and navigate communications activities appropriately to make sure that your organization reaches its destination.