Employee engagement

Authentic communications that builds trust and your bottom line

Building an engaged workforce that buys into the company’s mission, values and business strategies is crucial to ensuring its success. Recent studies have confirmed what we have known for a long time; that effective communication is indeed “a leading indicator of an organization’s financial performance.” 1

It proved that shareholder returns for organizations with the most effective communication were 57 percent higher over the last five years, and organizations that communicate effectively are 4.5 times more likely to report high levels of employee engagement versus firms that communicate less effectively.

Echo Communications advocates branding from the inside out – build credibility and loyalty through employees as the first and most important corporate stakeholder.

Create a meaningful dialogue with employees; whether it is through team meetings, CEO communications, the company Intranet or newsletter, always seek out feedback, do a formal readership survey and keep content relevant.

Particularly when faced with organizational change, management must listen to and understand what employee concerns and fears are. Only after that, can you credibly attempt to embark on a new direction for the company.

Let us show you how to create new channels of communication, and improve existing channels, even water cooler chatter, to get reassuring and accurate messages out there.

Organizational culture starts at the top and filters its way down. Changing an organization’s culture takes time. It needs the commitment of the entire senior management team, but once in place can have a powerful and immediate impact on how the company perceives itself and how the public then perceives the company.

Make it clear how employee contributions impact the success of your organization. The cost of losing knowledge workers to the competition today is too high. Be sure to communicate with them proactively and frequently to recognize and reward their performance.

Echo Communications works with human resource professionals to build and enhance communication and retention programs that motivate the unique generational mindsets of Boomers, Generation X and Generation Y employees to build revitalized teams.

We also help companies to navigate through sensitive labor issues, such as:

  • Downsizing
  • High-turnover trends
  • Collective bargaining
  • Strikes
  • Plant closings
  • Mergers and acquisitions
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