What drives Echo Communications is the power of great ideas and the momentum that a single idea can have as it ripples and spreads through an organization or the media. Just like a single water droplet as it falls onto a perfectly still body of water, triggering waves of concentric rings that resonate far into […]
As former U.S. Secretary of State Henry Kissinger once quipped at a major press conference: “So, does anyone have any questions for my answers?” While his candor certainly may have earned him a laugh; that approach to managing the media may not be the most effective way to subtly weave in your key messages. […]
Far too often, organizations do not realize how essential their reputation is to their success and survival, until its too late. If the global recession has reminded business leaders of anything, it’s the realization of how valuable and vulnerable their reputations really are. Earning the trust of customers, loyalty of employees, and confidence of investors […]